TOTALLY ORGANIZED
True to its name, Totally Organized coordinates the whole of life’s little complexities in its concept store. The 4,500-square-foot prototype displays daily organizational tools along a rotated circulation drive aisle that connects two entrances, creating both shallow and deep product merchandising bays.
In order to further distinguish Totally Organized from its competitors, an extensive graphic package defines departments and aids the customer in wayfinding by grabbing their attention and adding an element of fun to the store.
The primary departmental signs feature highly identifiable icons, which blend with the secondary perimeter graphics of a similar kitschy ‘50's imagery. The perimeter graphic panels also serve to hide product back stock while rhythmically reinforcing the red, yellow and blue corporate colors. Light-hearted, clean and contemporary, to be Totally Organized is to be totally streamlined and ready for the life of today.
