LIFE ENHANCEMENTS
Frequently, the designer is called on to "package the concept," to help the retailer communicate the idea for a store to leasing agents and investors. Such was the case with Life Enhancements, a niche concept featuring aids for daily living and appealing to the aging population. Since the products themselves are not self-explanatory, the store design had to function as a cross between a retail environment and an interpretive display, much like a museum. This unique branded environment became the first store of its kind to assemble these life stage products in an upscale mall environment, and virtually redefined an entire product category.
