KOENIG
The roar of the crowd can almost be heard through the stadium-like gates at Koenig Sports Superstore. This is the new coliseum, a 20,000- to 26,000-square-foot prototype superstore that generates immediacy of experience for the sports enthusiast. Flexible departments surrounding a multipurpose demonstration/event center make shopping here a participatory sport in its own right. A race track floor plan moves shoppers from one sports arena to the next, urging the enthusiast to "wear it, try it, buy it."
