COBALT & SCARLET
The past two decades have brought unprecedented changes to the home improvement industry. Marketing shifts, changing demographics, the meteoric rise of the home improvement category killers, and the failure of the independent retailer to change with the times have created both challenges and opportunities within the industry.
Home Depot and Lowe's have done well at the commodity end of the retail spectrum. However, no national retailer or manufacturer has come forward to offer an up-market, branded concept focused at the market segment that appreciates and desires service-intensive, experiential retail full of emotion and unexpected surprises.
This was the impetus behind the development of Cobalt & Scarlet, a unique branded environment that fills a huge void in the home improvement marketplace. It combines the value of a distinctive brand and corresponding strong co-brands with an intelligent, upscale experiential retail shopping environment. It introduces an unprecedented approach to cross-marketing products and end-to-end sales and service to a large sector of the home improvement market that would like a personalized alternative to the impersonal, overwhelming big boxes.
