AUTOFUN
While assembly lines crank out mechanically perfect automobiles, we long to personalize our cars. AutoFun appeals to the multi-generation car culture with a high-octane blend of retro and techno. Experiential displays combine high-tech forms with nostalgic cues, incorporating actual cars in this unique branded environment. Color-coded product categories for parts, electronics and accessories are easy exits off the main drive. Enthusiasts cruise past self-help educational graphics, designed to be friendly for male and female alike. Perforated metal signage, galvanized cabinet faces and stained concrete aisles continue the auto shop esthetic, and fuel our continuing affair with the car.
