ANDERSON RENEWAL
With the introduction of the Renewal prototype, Anderson Windows set out to dominate the highly fragmented replacement window market. The introduction of new Fibrex technology, combined with a unique build-to-fit fabrication/marketing approach, drives this highly experiential design.
The showroom itself addresses design issues on both an emotional and intellectual level. A processional spine bordered by tapered, sign-clad columns draws the shopper past a series of eclectic vignettes, bathed with soft, ambient light. Visual impact is augmented by uplifting, through-the-window views which highlight the product. This emotional product display is complemented by the intellectual process and technology presentation depicted through a nine-step interpretive display. Construction characteristics are demonstrated through product cutaways.
This unique product/service concept says “welcome home!” in the quality tradition of Anderson Windows.
